Dove Self Esteem Project
The Dove Self-Esteem Project was created from a vision where beauty is a source of confidence, not anxiety – helping young people reach their full potential through the delivery of body confidence and self-esteem education. In Australia and New Zealand, workshops are run in partnership with the Butterfly Foundation (Australia) and School Kit (New Zealand), and have reached over 1.2 million Australian kids and 32,000 Kiwi kids. This contributes to the nearly 70 million young people we have reached globally.
Each year, our employees also have the opportunity to take part in ‘Dove Day’ – an opportunity to experience the impact of the Dove Self Esteem Project, first-hand. Since 2016, our passionate employees have helped run self-esteem workshops at schools across Australia and New Zealand, reaching over 2,000 young people.
Teachers and parents are also able to download self-esteem education tools via the Dove website. Collectively, the Dove Self-Esteem Project aims to reach over 2.5 million Australian and Kiwi kids by the end of 2022.
Dove and Cartoon Network collaboration
In 2020, Dove and Cartoon Network’s beloved children’s show Steven Universe banded together to build self-esteem and body confidence in children through a series of six short animated films. The content was carefully co-created and grounded in scientific evidence by Australian body image expert, Dr Phillippa Diedrichs at the Centre for Appearance Research at the University of the West of England.
More than 2-in-3 (70%) of women still don’t feel represented in media and advertising. That’s why Dove has taken action with Girlgaze, Getty Images, and women everywhere to create Project #ShowUs – the world’s largest photo library created by women and non-binary individuals to shatter beauty stereotypes. With over 5,000 images, we’re looking to offer a more inclusive vision of beauty to all media and advertisers. The project is powered by from 39 countries, in front of and behind the camera, and allows women to decide how they want to be seen.
Saying no to ‘normal’ and yes to Positive Beauty
From skin care to soap, shampoo and more, our beauty and personal care brands are removing the word ‘normal’ from advertising and packaging, all over the world. It’s one of several commitments we’ve made as part of our new Positive Beauty vision and strategy – championing a new era of beauty that’s inclusive, equitable and sustainable.
Some of the other commitments include putting an end to all digital alterations that change a person’s body shape, size, proportions or skin colour, and we’re also increasing the number of ads portraying people from diverse, under-represented groups.