Our strategy
We’ve built a strategy to help us achieve our purpose of making sustainable living commonplace.
Our strategic focus
To realise our vision we have invested in a long-term strategy of divisions and brands that deliver growth to the benefit of all stakeholders.
Vision
Growing the business
- Sales
- Margin
- Capital efficiency
Improving health and well-being
- Nutrition
- Health and hygiene
Enhancing livelihoods
- Fairness in the workplace
- Opportunities for women
- Inclusive business
Reducing environmental impact
- Greenhouses gases
- Water
- Waste
- Sustainable sourcing
Our long-term strategic choices
Portfolio choices
- Category choices
- Active portfolio management
- Building a Prestige business
Brands and innovation
- A focused approach to innovation
- Driving efficiency and margins
- Increased investment in digital marketing
Market development
- Routes to market
- Emerging markets
- E-commerce
Agility and cost
- Zero-based budgeting
- Manufacturing base and overheads
- Leveraging scale
People
- Attracting talent
- Developing talent
- Values-led and empowered
Growth
Consistent
We deliver consistency in underlying sales growth, core operating margin and free cash flow by continuously investing in our supply chain, our brands and marketing, our people and IT.
Competitive
By investing in innovation we can grow our market share while also seeking to enter new markets and new segments.
Profitable
We seek continuous improvement in our world-class manufacturing to drive cost savings and higher returns, providing extra fuel for growth as cash is redeployed in new strategic opportunities.
Responsible
Growth that’s responsible involves having a positive social impact and reduced environmental footprint, which is the essence of the USLP and is essential in protecting and enhancing our reputation.
Our business model
Unilever believes profitable growth should also be responsible growth. That approach lies at the heart of our business model, driven by sustainable living and the USLP. It guides our approach to how we do business and how we meet the growing consumer demand for brands that act responsibly in a world of finite resources.
Our business model begins with consumer insight that informs brand innovation, often with partners in our supply chain, to create products we take to market supported by marketing and advertising across a range of distribution channels.