Water
Working across all of our operations and products and in partnership with Government, other stakeholders and the people who use our products, we will reduce our overall environmental impact.
Reduce water use in the laundry process
Global target :
We will reduce the water required in the laundry process by making easier rinsing products and detergents that deliver excellent cleaning but use less water more widely available.
Australia & NZ Focus
Our move to Small & Mighty concentrated liquids across OMO, Persil and Surf has reduced the water used in manufacturing each dose of product by 80%. We’ve developed high performing OMO and Persil formulations specifically for front loader machines which use less water.
Our Cleaner Planet Plan tips on pack help consumers reduce their water use without compromising on the quality of their washing.
Reduce water use in skin cleansing & hair washing
Global target :
By 2015 we intend to reach 200 million consumers with products and tools that will help them use less water while washing and showering. Our goal is to reach 400 million by 2020.
Australia & NZ Focus
With our significant hair washing and skin cleansing portfolio we recognise the need to help our consumers use less water while washing and showering and are evaluating ways in which we can encourage less water usage whether it be through education, communication or innovation.
Reduce water use in our manufacturing process
Global target :
By 2020 water abstraction by our global factory network will be at or below 2008 levels, despite significantly higher volumes. This represents a 78% reduction per tonne of production and a 65% absolute reduction versus a 1995 baseline.
Australia & NZ Focus
Across our manufacturing sites we’ve reduced water use by 32.7% per tonne of production and 18.4% in absolute terms since 2005 and our usage is now below 2008 levels.
We’ve achieved this through:
· Reviewing and minimising water used to clean our production lines
· Harvesting and re-using storm water grey water
· On-going identification and elimination of leaks
We will continue to integrate sustainable water management practices and investigate new water efficient technologies in our factories by, for example, identifying water re-use options and installing rain water tanks and dams to increase our re-use capacity by 59% by 2012.
