Career progression

Distinctive

Our best marketers are fanatics, whether they work in brand building or development. They are obsessed with products, consumers and shoppers. And they draw on a distinctive range of highly-developed skills, competencies and experiences.

Breadth & depth

The early stages of your career will be spent building a breadth of experience. This will enable you to work effectively as part of a multi-functional team. It also starts to establish the agility and creativity to address business issues from various angles. As you progress, you continually expand your professional skills and expertise. You also develop in your chosen specialism. This could be in anything from the health platform or deodorant category, to shopper insight or modelling and analytics.

Advanced qualification

As you consider your longer term career, you may want to think about further qualifications including an MBA. An advanced degree can offer a unique opportunity for you to broaden your general business knowledge, develop an appreciation of industry-relevant trends and extend your professional network. All of which will be helpful as you look to realise your ultimate aspirations.

Qualities & skills

There is a core set of qualities that underpins the delivery of all great marketers. These are creativity, empathy, analytical thinking and an inherent sense of aesthetics (touch, colour, taste, texture, beauty). Professional ability is complemented by a solid base of general skills such as project, change and information management as well as exceptional business acumen.