VO5

The original VO5 range was created in the heyday of Hollywood glamour to ensure screen stars' hair looked and felt great. More than 50 years later, VO5 still offers a broad range of products for your hair’s needs.

VO5 – giving you the confidence to create healthy, beautiful hair.

Whatever your hair type or style, VO5 has a product that will fit your hair’s needs.

With a broad range of styling aids, shampoos, conditioners, and treatments that are customized to meet your hair’s unique needs, VO5 gives you the confidence that your hair will look and feel great everyday.

And you can be confident that your hair is healthy, too – keeping hair vital and vigorous has been our mission since 1955, and the VO5 range is designed to deal with everything life can throw at your hairstyle.

Trusted performance, affordable every day

VO5 was originally created to keep screen stars' hair looking healthy and glamorous despite the hot lights and high living of Hollywood's golden age.

Stylists quickly realized the attraction of beauty without hair damage – and VO5 became a word-of-mouth success in salons and homes across the USA – and then the world.

We understood that customers wanted reliable performance from products that they could afford to use every day. Today, VO5 produces a wide array of shampoos and conditioners designed to enhance the natural vitality of every hair type.

We also make high-performance styling aids, from our new Perfect Hold range in the US to our award-winning VO5 Extreme Style line in the UK. And we offer unique conditioning treatments, including the original hot oil treatment, which continues our legacy of healthy, beautiful hair.

Did you know?

VO5 shampoos and conditioners are all made with a blend of five vitamins, which gives you the confidence that your hair is healthy as well as looking good.

VO5 styling aids rank among the top-selling products in the UK hair care category.

Innovations

Our new VO5 Perfect Hold range of styling sprays, mousse and gel contains a unique blend of polymers which ensure a firm hold and a light feel.

VO5 shampoos and conditioners in the UK have been developed with Adaptive Haircare Technology™ which adjusts to you, giving the right level of nourishment for your hair.

Key facts

VO5 became one of the world's largest selling hair brands from its origins in a US West Coast beauty house
VO5 is the UK's biggest-selling styling brand