Unilever completes Sara Lee Acquisition
08-12-2010 : Following the completion of Unilever’s global acquisition of the Sara Lee Personal Care business, Unilever Australasia has today confirmed that it has acquired the Radox and Brylcreem brands.
“We’re pleased to add Radox and Brylcreem to Unilever’s range of market-leading personal care products and look forward to growing the brands in the Australian and New Zealand markets,” said Sebastian Lazell, Chairman of Unilever Australasia.
The Radox and Brylcreem brands include a range of shower, bath and handwash products as well as hair styling.
Australasia:
Natalie Helm
Account Director
Res Publica Public Relations Pty Ltd
Tel: 02 8297 1507
Fax: 02 8297 1580
Mob: 0414378715
